Start with the people who depend on you. Think about household income, childcare, education, and the everyday expenses you would want help covering.
Where should I start?+
List the costs you want to support, how long that support may be needed, and the savings or existing coverage already available. These are useful starting points for a personal coverage conversation.
These are general differences, not a personalized recommendation. Policy terms, eligibility, and underwriting apply. Review the actual policy and illustration before applying.
Life insurance choices
Life, on your terms.
Explore Aetna-affiliated Accendo and Continental Life final expense coverage, compare carriers with BackNine, review online plans with Ethos, or get personal guidance on GBU Life. Choose a product below to take the next step.
01 · Aetna · Accendo
Accendo Final Expense Whole Life Insurance
Aetna-affiliated Accendo coverage can help beneficiaries with funeral costs and other final expenses. Review the available level or modified plan; modified coverage has a reduced non-accidental death benefit during its first two policy years.
Continental Life Final Expense Whole Life Insurance
Plan for funeral costs and other final expenses with whole life coverage from Continental Life, an Aetna company. Explore a level-benefit plan with personal guidance. Health questions, eligibility, policy terms and carrier approval apply.
One starting point for term, whole, universal, and final expense life insurance from up to 80 carriers through BackNine. Available carriers and plans depend on your age, health, state, and coverage needs.
Among our carrier partners+
Banner LifeCorebridge FinancialLincoln FinancialMutual of OmahaPacific LifeProtective Life
Explore convertible term and whole life with personal guidance from Sonon Insurance. GBU quotes and applications are agent-assisted, rather than self-enrollment on our website.
Why consider GBU Life?
Living-benefit options
Optional riders may provide access to part of the death benefit for qualifying terminal, critical, or chronic illness. Costs, eligibility, and state restrictions apply; these riders are not available on Annual Renewable Term.
Room to convert
Eligible term coverage can convert to permanent insurance under the policy’s conversion terms. Ask about deadlines and the new premium.
Whole life dividend choices
Participating whole life may pay dividends, including after an eligible conversion. Options can include cash payments or additional paid-up coverage. Dividends are not guaranteed.
Coverage is subject to eligibility, underwriting, policy terms, and carrier approval.
Good to know
Questions, answered.
How do I choose the right life insurance?+
We start with what you need to protect, compare suitable options from multiple carriers, and explain the tradeoffs in plain language before you decide.
Will working with an independent agency cost more?+
No. Sonon Insurance does not charge an agency servicing fee, and using an independent agent does not increase the carrier premium.
Can we review everything remotely?+
Yes. Sonon Insurance works with clients by phone and virtual appointment throughout the states we serve.
Affordable. Reliable. Experienced.
Let’s talk coverage.
Tell us what’s working, what isn’t working, or what you want to understand better.